A third-party logistics operator near the M1
The problem. A warehouse and fulfilment business had a single services page and a homepage full of photos of lorries. It ranked for its own name and little else, and enquiries came almost entirely from referrals.
What was done. We built separate pages for pallet storage, ecommerce fulfilment, contract packing and container handling, each with capacity, systems and onboarding details. We added sector pages for the industries it serves and fixed a slow, image-heavy template.
What changed. The site began appearing for specific service searches it had never ranked for, and the business started receiving enquiries from search that matched the services it most wanted to sell.
A family footwear maker selling online
The problem. A long-established maker had a beautiful online shop that duplicated every product across several collection URLs and used the same short description on many styles.
What was done. We cleaned up the duplication with canonical tags and internal linking, rewrote category copy around how buyers actually search, and added care and sizing guides drawing on the workshop's own knowledge.
What changed. Category pages became the main entry point from search, and the guides started attracting links from enthusiasts and bloggers.
An independent financial adviser in the town centre
The problem. The firm had two Google Business Profiles after an office move, with reviews split between them, and a website that described services in very general terms.
What was done. We resolved the duplicate profile, corrected citations across directories, and wrote clear pages for pensions, retirement planning and protection advice, reviewed by the advisers for accuracy.
What changed. The firm became more visible in the local map results, and new enquiries tended to arrive better informed about the services offered.
An engineering supplier near Silverstone
The problem. A precision engineering company sold to motorsport and aerospace buyers but its site barely mentioned its processes, for fear of revealing too much.
What was done. We worked with the engineers to describe capabilities, materials and tolerances in terms buyers search for, without disclosing anything confidential, and added a careers section for hard-to-fill roles.
What changed. The site began to rank for specific technical searches, and the careers pages gave recruitment a useful extra channel.
A home-improvement trade covering the eastern districts
The problem. A small trade business relied on a directory listing and had a website that listed every service on one page.
What was done. We set up the Google Business Profile properly, built pages for each main service and the districts the business works in most, and set up a simple review-request routine.
What changed. The business saw a steadier flow of local enquiries from its own website and profile, rather than relying on paid directory leads.
How every project starts
Whatever the sector, the first month follows the same pattern. We listen to how the business wins work, get read-only access to Search Console, analytics and the Google Business Profile, crawl the site and compare it with the competitors who rank above it. By the end of the month there is a short, prioritised plan, and the quick fixes are already done.
| Week | What happens |
|---|---|
| One | Discovery call, access, goals agreed |
| Two | Technical crawl, indexing and speed checks |
| Three | Profile, citations, competitors and content gaps |
| Four | Prioritised three-month plan and first fixes |
Why we describe outcomes this way
Clients trust us with their data, and most would rather competitors did not know what worked for them. We also think headline percentages without context mislead more than they inform: a big rise from a tiny base says little. When you talk to us we can walk through the detail of comparable work on a call, and we will tell you plainly what we think is realistic for your site.