Why the name
A welt is the strip of leather that joins the upper of a Goodyear-welted shoe to its sole. It is mostly invisible, and it is why a well-made Northampton boot can be resoled for decades. Rank is what our clients want from Google. The name is a reminder that durable search visibility comes from careful construction, not glue and shortcuts.
What we believe
- SEO should be explained in plain English, with no secret methods
- You should own your website, accounts and content, always
- Rankings are a means to an end; enquiries and sales are what count
- Honest advice includes saying when SEO is not the right investment
- No fake reviews, bought links or doorway pages, ever
Who we work with
Mostly small and medium-sized businesses in and around Northampton: trades, clinics, professional firms, independent retailers, online shops, logistics operators and engineering suppliers. Some serve a few postcodes; others sell across the UK from a unit on a Northamptonshire business park.
How we work
We keep things simple. An initial review, a clear plan with priorities, a monthly programme of work you can see, and reporting that tells you what changed. We work alongside your existing web developer if you have one, or recommend one if you do not.
Get in touch
The quickest way to start is to send us a message with your website address. We will look at it before replying.
How we work
We work with a small number of Northamptonshire businesses at a time so the person you speak to is the person doing the work. There are no account managers relaying messages and no junior handoffs.
- Plain English. Every recommendation comes with the reason for it and what we expect it to change.
- Your accounts, your data. Search Console, analytics and your Google Business Profile stay in your name. We ask for access, never ownership.
- No long lock-ins. We work month to month after an initial period, because the work should earn its keep.
- Nothing we would not defend. No bought links, no fake reviews, no pages written only for search engines.
What your first month looks like
1Discovery. A call about your customers, services, margins and the areas you want to win work in.
2Access and baseline. Read-only access to your data, and a record of where you stand today so progress can be measured honestly.
3Audit. A crawl of the site, indexing and speed checks, a review of your profile and citations, and a look at the competitors above you.
4The plan. A short, prioritised three-month plan, with the quick fixes already made.
What we measure
Rankings matter less than enquiries. We report on calls, form submissions and direction requests from search, the visibility of the pages that sell your main services, and the searches that bring people in. Each month you get a short note covering what we did, what changed and what comes next.
Who we are a good fit for
We suit owner-run and growing businesses across Northampton, Wellingborough, Daventry, Towcester, Kettering, Corby and Brackley: trades, professional services, manufacturers, logistics firms and independent retailers who want steady, honest progress. If a different kind of help would serve you better, such as paid ads or a full rebuild, we will say so.